SEAT MII ELECTRIC
A great start
The international campaign of SEAT's new electric car resulted in a sold-out achievement
Challenge
Back in 2018, SEAT was about to release the SEAT Mii Electric. Not an easy one. We were launching our first electric SEAT car through a niche model, in a small segment and in times where electric cars were definitely not hot. They were perceived as weird and complicated battery appliances that shot green LED lights and ran out of battery very quickly.
Idea: “It’s a great start”
In 2018, young people were starting to be very conscious about climate change but they were overwhelmed. They had to radically change everything in their lives. Given fossil fuel automobiles were one of the highest polluters in the world, we thought big. We encouraged people to start to make a considerable positive impact by going electric with Mii electric. The easiest and coolest electric car, in tune with the street culture.
Great Results!
The SEAT Mii electric enjoyed great popularity across Europe. It was completely sold out at the beginning of 2020. In SEAT’s country of origin, Spain, SEAT Mii was the 3rd top-selling electric car in May 2021.