Background
It made total sense SEAT Mó, the youngest brand of Volkswagen group, tapped into culture through music and partnered with Barcelona´s Primavera Sound Music Festival.
Under the concept “We move like you move”, SEAT MÓ built our cultural relevance by doing what they did best: solving the problem of mobility. People love festivals, but not the struggle of getting to their often remote locations.
SEAT got them rid of their struggles by offering motosharing services in key locations to get to the festival. The brand also provided kick scooters to move around the festival site so people could save their energy for their fav artists.
Content strategy
We built a complete content plan showing how cool and innovative SEAT MÓ was by transforming the way people moved around festivals.
At the same time, we were mindful of appealing to different audiences: the ones who were going to the festival and the ones who were watching from their couch. In addition, we created differentiated strategies for our global & local profiles. On our local profiles, we also posted useful info; and on our global accounts (Instagram and Tiktok), only inspiring and entertaining content for everyone.